ITV viewer favourite, ‘For the Love of Dogs’, is set to return to screens on 31st of October with YuMOVE, the UK’s No.1 veterinary joint supplement* on board as the show sponsor.

The BAFTA nominated show has proved hugely successful and is predicted to make a stellar return for its seventh series. Lintbells, the manufacturer of YuMOVE, will use the programme sponsorship to raise awareness of dog joint health, bringing the role of pet supplements to the attention of millions of pet owners throughout the eight week series.

In support of the sponsorship campaign Lintbells will be giving £1 to Battersea (Reg Charity no: 206394) for every pet owner that signs up to their newsletter during the eight weeks the show is broadcast on TV; further supporting the nation’s ‘Love of Dogs’ in an effort to raise £10,000. The money will go towards the ongoing work and care of over 7,000 lost or abandoned animals that come through Battersea’s doors every year, including full time care, medical costs and shelter.

Battersea aims to never turn away a dog or cat in need of help, caring for unwanted pets until their owners or loving new homes can be found, no matter how long it takes. The Lintbells donation will help support dogs such as eight-year-old Mongrel Hope who was at Battersea’s Old Windsor centre for 287 days, making her one of the charity’s longest-ever stay dogs. Despite her sweet nature, Hope struggled to find a family due to her size, age and strength on the lead. Hope finally found her perfect match in September this year when she went home with a family from Epsom.

Lintbells Brand Manager, Gemma Cunningham, says the company is really excited to be sponsoring the show and supporting Battersea, helping to reach people who are passionate about their pets. “Being on prime-time TV is a fantastic opportunity for the YuMOVE brand and we’re even happier to have the chance to help more pet owners care for their pet’s joints.”

Lintbells’ YuMOVE is a range of premium natural supplements which aid joint development, support active joints and structure, and promote mobility.

Now available in a tasty ONE-A-DAY Chew that dog’s love, YuMOVE is formulated with Lintbells unique ActivEase® Green Lipped Mussel which is clinically proven to contain 4x more Omega 3’s than the industry standard. Its premium formula is proven to work within six weeks** and can make a tail-wagging difference to your pet pooch!

Pet lovers can tune in to watch the first episode ‘For the Love of Dogs’ on ITV from Wednesday 31st October at 8pm.

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*Kynetic VetTrak sales data, MAT values (September 2018)

** Study conducted by Royal Veterinary College

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