The demand for Natures Menu’s premium nutritional range, True Instinct, is continuing to go from strength to strength following its launch, with pets and their owners not able to get enough!

A number of pet owners across the UK have reported a reduction in allergy symptoms, improvement in energy and overall wellbeing, and previously fussy cats and dogs have been lapping up the range.

Cats’ and dogs’ inbuilt understanding of what they need to feel healthy and full of vitality inspires every product in the True Instinct range. By feeding them the raw goodness they naturally crave, they can be helped to be their best and the special bond between them and their owner can be nurtured.

The innovative brand offers high end nutrition, specialising in a complete and balanced range of grain and gluten free, natural raw and raw-inspired products. The range features highly nutritional, complete & balanced frozen raw, innovative freeze-dried raw and high meat fillets for both cats and dogs.

A highlight of the range is the True Instinct Raw Boost premium dry nutrition, which makes raw feeding easy. Combining a high meat morsel with a freeze-dried raw meat piece, the product offers all the power and benefits of raw, with all the convenience of dry. There’s no need to freeze or thaw, simply open and pour into a bowl. It can be kept in the kitchen cupboard or taken with you in the car or caravan. It’s the perfect portable, complete and balanced solution for those with minimal time to prepare meals.

True Instinct offers pure, natural and nutritious meals across various popular formats, all containing premium quality deboned meats and fish as the main ingredient.  Each meal is balanced with vegetables, high quality botanicals and superfoods and no artificial colours flavours or preservatives. The range is available for medium/large and small breed adult dogs, puppies and adult cats.

True Instinct has also launched a partnership with Milo’s Dog Running, to highlight the importance of exercise for dogs, as well as nutrition. The new partnership sees the raw and raw-inspired pet food experts team up with the London based dog running service, which provides city dogs with daily pack runs through Wimbledon Common and beyond.

Craig Taylor, Managing Director of Natures Menu, said: “Canines need a nutritious and balanced diet to keep them healthy, and feeding your four-legged friend raw food can help them to thrive and improve their overall wellbeing.

“We are looking forward to working with Milo’s Dogs Running to promote healthy nutrition and exercise. It shouldn’t just stop at diet – dogs also need the necessary exercise to keep them fit and Milo’s Dogs Running is a great example of dogs using their instinct to exercise in a pack environment.”

With a new state of the art factory in Norfolk, award-winning Natures Menu aims to continue transforming pets’ lives through quality products whilst delivering unrivalled customer service. As the largest natural pet food brand in the UK, Natures Menu makes 15,000 deliveries every month through its network of temperature-controlled vans, feeding over four million meals to pets across the world.

To find out more, please visit www.naturesmenu.co.uk/trueinstinct and https://www.milosdogrunning.co.uk/